Most writers have full time jobs. With all the signings, speaking engagements, tweeting, facebooking, blogging, writing and rewriting, editing, etc. ... My head spins! I have to wonder, where does family come in?
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I think one of the best ways to get known and sell books is to speak at conferences and to writers' groups. Speakers always sell books--on the spot. It's a bird-in-the-hand-get-'em-while they're-hot thing. If a speaker doesn't have books on hand to sell, he's missing a huge opportunity; most people won't go home and order it.
Don't like speaking? Not good at it? Scared? Join Toastmasters. You can't get out of promoting yourself and your writing so don't try. Pick up Guerrilla Marketing for Writers. Read it with a highlighter. Write new ideas in the margins.
I used to think the only people buying books were writers. :) It seems that way sometimes. But honestly, what it amounts to is this: authors can't do it alone. We all need each other. We have to help promote each other. It's as simple as that.
Have you helped/promoted a writer today? How?